Publish content prospects talk about in private
I work with early-stage tech companies to create content that helps gain traction. We’ll pull the big ideas out of your SMEs’ heads and publish pieces that get prospects to know, like, and trust you. The kinds they share and discuss privately. (A bit about me in the video →)
Some folks I’ve written content for
You’ve got big ideas to share with potential customers, but no time to get the content out there. AI helps, but it doesn’t feel quite right and the audience can tell.
Any of these problems feel familiar?
You’ve worked with freelance writers before and they can’t get your voice or subject matter right. You end up spending more time making changes than if you did it yourself.
You have big competitors and it’s tough to break through. Ads and cold outbound only go so far. You need the brand to gain traction and build more inbound interest.
A process for creating content prospects reference on sales calls
We find the intersection between the value you offer and what your audience really cares about. I’ll review sales call recordings and we’ll chat through potential topics to build out a calendar of content.
Step 1: Planning & research
Content buyers care about is rooted in first-hand experiences from subject matter experts. AI can spit out a basic how-to in seconds. But only you have the lived experiences that prospects will want to learn from. For each content piece, I’ll interview you to draw out and clarify your big ideas.
Step 2: SME brain dump
Each brain dump interview turns into a mini system of content meant to gain traction. I’ll create a mix of long-form and short-form written content as well as clipped videos from the brain dump interview. We’ll publish content to your platform and distribute ideas where your audience spends time.
Step 3: Content creation
The only way for content to gain traction is for you to use it to build momentum…like a snowball. Publishing one thought leadership piece expecting a home run isn’t going to get prospects to know, like, or trust you. You have to show up regularly. That’s why this process is an ongoing cycle. We publish these pieces on a monthly basis, creating a baseline of quality content that your prospects come to know you for.
Step 4: Snowball
What folks say about working together
-
![]()
Josh McClanahan, Co-Founder and CEO, AccountAim
“When we were just getting started, I reached out to Joe because we were fans of the content and marketing work that Mosaic was doing. He took the time to walk me through how he’d go from zero to one with content. No fluff, just a thoughtful system that would fit our business. The advice gave us a clear starting point.”
-
![]()
Joe Garafalo, Co-Founder and COO, Mosaic (acq. by HiBob)
“We started working with Joe when we had just launched the website and only had a handful of blog posts. From there, he built out our full content engine. His work played a big part in making Strategic Finance a recognized category.”
-
![]()
Mike Geraci, Partner, DRMG
“Joe gets the bigger picture that many content marketing people do not. A true talent.”
-
![]()
Nikiya Griffith, Director of Organic Growth, BX Studio
“Working with Joe made it so much easier to execute a high-impact SEO strategy because the content foundation was so strong. He’s deeply committed to quality and has a rare talent for weaving together insights from across the business—turning scattered insights into sharp, meaningful content.”
Pricing options
Think you might want to work together? Check out the packages of services I offer. Each one includes a Slack channel for communication, a dedicated ClickUp space, and kickoff process to align on content strategy.
All packages are month-to-month offerings. No long-term commitment required (but pricing flexibility available for longer engagements).
Book a call with me to discuss any questions and get started.
-
Get started with an SME-driven thought leadership program. This monthly package includes:
1x planning/ideation call
2x brain dump calls
2x long-form content pieces
4x text-based LinkedIn posts per piece
Price: $3,000/month
-
For the folks who are ready for a bigger scale of thought leadership content. This monthly package includes:
1x planning/ideation call
4x brain dump calls
4x long-form pieces of content
4x text-based LinkedIn posts per piece
2-4 video clips per piece
Price: $5,000/month
-
Want to build out your own processes for content creation but still need help getting organized and staying accountable? Choose this monthly package for:
1x planning/ideation call
2x brain dump calls
Ad hoc strategy discussions on request
Price: $2,000/month